Amuse Dessert Co

“There’s always room for desserts!” That’s how we started our design conversation with the client. The vision was for an infinite loop of buying and craving for more within the limited shophouse space. How do we translate a narrow frontage of a shophouse into spaces that constantly repeats themselves?

We started with blurring the usual shopfront line of the shop. By pushing back the shopfront, banquet seats that appear on the inside starts from the external seating area, providing a pseudo public space of rest along the five footway.

Lovers’ seats in the form of booth seats face the ice-cream counter, enticing the customers to constantly want more desserts if the sweet nothings whispers are not enough. Only for the PDA couples! An elevated platform anchors the end of the sitting area, allowing a different perspective of people watching, to see who comes in and who goes out.

We sees the whole shop as a myriad of public spaces, where you purchase that ice-cream cone and take a seat in the park; to whisper sweet nothings to your lover; to hang around with your pet; to people watch and slow down time with a comforting dessert in your hand. The whole process repeats itself as an infinite loop of rooms for desserts.