In this project, we decided to manifest the edginess of their fashion products into the physical shop space. Graphics turned 3-dimensional.

A central white space in the form of a fashion runway was created ending with a large mirror at the end, exaggerating the length of the runway visually. Shoppers are perceived as one of the brand models as they browse through the merchandise on the runway, heightening the experience of shopping on a runway.

The simple and clean lines of the fabric are translated into customised clothes hangers flanking both sides of the retail shop. Lights and graphical elements are carefully selected to reflect the brand identity.

In collaboration with TRIPPLE.

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