How do we strengthen the brand identity through lights, shadows and texture?

SMEG came to us wanting a refreshed kitchen display booth located in Harvey Norman of Millennial Walk.

We wanted to create something different from the usual kitchen display to standout from the rest of the other kitchen brands inside Harvey Norman. Other than the usual maximized display area of the equipment, we started to explore lights, texture and shadow effects of the kitchen display booth.

Taking inspiration from the Moire Effect of repeated patterns, we made used of triangulated timber beads to create an animated texture as one walk past the booth. On top of that, we took the SMEG logo and turned it into a brass trellis that creates lighted shadows that will attract any passer-by’s visual attention to the kitchen display. Achieving brand consciousness and visibility within a crowded departmental store.

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