W9Y Flagship Boutique

The brand’s concept drew inspirations from the strength of French Bourgeois culture, integrating into the soft fabric of their fashion line.

Taking the iconic Arc de Triomphe as a design inspiration for the flagship boutique, we wanted to design a feature that captures the brand’s key concept of strength and intricate detailing. Making use of timber rods to define the form of an arch, this arch forms the center piece of the flagship store with a customised marble table below for display of the brand’s accessories.

We designed the changing rooms with leftover fabrics from the production line to create a “butterflies filled” space that relates to the custom-made curve mirrors to evoke the romantic notion of changing in a garden.

In collaboration with Tripple.